Berkley Gulp! Alive!Jerk Shad offers rapid scent dispersion to allure active fish from greater distances. With 400 times the scent dispersion compared to regular lures, Gulp! Alive!Jerk Shads can even out fish live bait! With its darting, quick glide” shape that mimics the erratic motion of struggling live bait, these soft bodied lures expand your strike zone. Key Features Rapid scent dispersion is 400 times stronger than regular bait Darting quick glide” shape offers erratic darting motion in water that imitates struggling bait Designed to target suspended fish or fish holding in vertical cover Expanded strike zone Soaked in powerful attractant